Who We Are


Dr. Joseph Profit Chairman President –
NFL Alumni Atlanta Chapter CEO – Multimedia Digital Broadcast Corporation

James Harris Senior Personnel Executive –
Detroit Lions Shack Harris & Doug Williams Foundation

Doug Williams Director of Professional Scouting –
Tamp Bay Bucanneers Shack Harris & Doug Williams Foundation

Joe R. Reeder Distinguished career as an attorney, whose clients have included countries, international corporations and law firms throughout the country, was highlighted with four years of public service as the 14th Under Secretary of the Army

Jim Blackwell Blackwell Advisory Group Merrill Lynch & UBS Financial Service Managing partner of financial consulting firm that develops and implements solutions to improve and accelerate financial performance by aligning existing assets and resources that deliver superior and sustainable results.

Michael Moore Michael brings over 40 years of leadership, analytical and operations skills to his game. Michael has occupied leadership, formational and operational positions in medical, technology and service industries. He has been a founding partner and functional leader in several start-up and growing companies. He current serves to work as a professional and business coach and is active on several Atlanta area boards.

Wanda J. Profit President co-founder –
Multimedia Concepts Group Multimedia Production, advertising, and consulting company.  Event Planner for the National Football League Alumni , Atlanta Chapter a 501 (c)(3), non-profit foundation composed of former professional football players, owners, coaches, administrators.

Executive Leadership

Executive Director

Wanda McVan profit Executive Directory YUP

Mrs. McVan draws upon 10 years of diversified administrative management experience in high-profile positions in the private and public sectors.  She organized and transformed many not for entity that provides a variety of products and services which include but not limited to digital marketing, multi-state fundraising, event planning, book design and publishing.

  She managed Website Design Centers, TV network implementation and digital platform development. Projects spanned every industry and ranged from Rich Media Advertising to Live Video Conferencing Applications such as Multi-Media products, Video production, point of purchase and IT systems. Her day to day responsibility include, strategic research and demographic analysis Develops, present and implements media plans.  Ms. McVan works with clients to develop objectives and strategies for media production and determine mix of products and services to use. Responsible for the development and implement of fundraising campaigns to meet the objectives within an established budget.

 She has worked in many facets of education, such as; early childhood education (both classroom and non-classroom), assisting other educators, program development for children and community. Wanda prides herself as being a mentor above all things. However, it is her strong commitment for community and love for children that continues to be the inspiration for her to youth education programs and volunteer throughout the years.

 Wanda is a leading authority on publishing children books and a renowned storyteller and co-founder of the “LEGENDS & KIDS® Young Authors™” in school residency program. The project is currently in production in five states with over sixteen books published in two different languages that target reading comprehension. Wanda also is the host of the YUP KIDS TV network, a made for kid’s television production

Mrs. McVan received a B.S. in Business from Grambling State University and a Master of Business Administration from University of Phoenix.

Wanda currently serves on the following boards: SHRM (Society for Human Resources Management) and NFL Alumni Atlanta.


keith-walker-yup-200x250 Keith Walker Sr. Regional Director Pacific Region Division Served 15 years in the United States Marine Corp, Received an Honorable Discharge. He has an Associates Degree in Administrative Justice from Merritt College. Mr. Walker has served in Forensic Science department for Clark County of Nevada. Mr. Walker is the Director of “The Agency Security Company” in Las Vegas, Nevada. He coaches youth football in the “Nevada Youth Football League”

james marshall James F. Marshall Regional Director of the Plano, Texas Division Grambling State University- Bachelor of Art Public Administration MBA- Public Administration James Marshall serves as Executive Director of Youth United Prosperity, Inc.  “LEGENDS & KIDS®” where he works collaboratively with a statewide board of directors, staff, strategic partners, and the nonprofits across Texas to build a more visible, influential, and resilient nonprofit sector in Texas. James ensures Youth United Prosperity, effectiveness by providing strategic, operational, ethical, and inspirational leadership that is consistent with the mission, values, policies, and contractual obligations of the organization. He is deeply committed to social change and has a passion for affecting systemic change in the way that the public, private, and nonprofit sectors work together to support and strengthen civil society.

Rev. David Profit Regional Director Monroe, Louisiana

Dr. Henry Washington Regional Director Washington